Sears announced today its LL Cool J Fall 2008 advertising campaign featuring images by famed photographer Mark Seliger. The black and white images characteristic music icon LL Cool J, as well as his family unit, marking the launch of his extremely anticipated men's, junior's and children's appeal. The LL Cool J Collection of clothing for Sears debuts in 450 stores countrywide on Sunday, September 7, 2008, and the solicitation coincides with the firing of his latest album, "Exit 13," also available at blue-ribbon Sears stores and at Sears.com on September 9.
"Mark Seliger and I possess been collaborating on various projects for years. He photographed me for his first Rolling Stone get over," says LL Cool J. "Now, days later, we have reunited with him shooting my first military campaign for Sears. Mark's photography is able to convey the heritage of the LL Cool J brand and expertly captures the collection."
The Fall 2008 advertising campaign spotlights LL Cool J, his wife, Simone Smith, and their four-spot children (boy Najee; daughters Talia, Samaria, and Nina) photographed with a group of models gathered around a DJ turntable -- a nod to Smith's 25-year influential music calling. The models and Smith family fag out embroidered blue jean, supple cotton hooded sweatshirts and fleur-de-lys bejeweled t-shirts from the Fall 2008 collection. A full body portrait of Todd Smith in an iconic pose will as well appear in the LL Cool J section of Sears stores.
"The opportunity for synergy between Sears and LL Cool J has been phenomenal," said Craig Israel, SVP Sears Holdings Corporation, President Apparel. "It stems in large part from the authenticity of the campaign. Sears was a fixture in his life from the fourth dimension he was a child. He is committed to bringing that same relevancy to families today. The fact that LL Cool J appeared on Mark Seliger's first Rolling Stone cover -- and that Mark is the brain behind this season's visuals -- adds another property of genuineness. These are real beginnings in an icon's vocation that has spanned more than than two decades: they underscore the aspirational nature of the brand patch maintaining LL Cool J's approachability to our customers."
The campaign volition appear in the October 2008 issues of Cosmopolitan, CosmoGIRL!, Seventeen, Spin and Vibe. The photography will also lineament prominently in Sears' in store signage, delivery the image and the art directly to customers.
About the LL Cool J Collection
LL Cool J for Sears is a multi-category clothing line of men's room, junior's and children's buttoned-down shirts, t-shirts, denim and outerwear, and will launch in 450 nationwide Sears stores Sunday, September 7, 2008. Price points for the aggregation begin at $24 for t-shirts; $50 for blue jean and $60 for outerwear.
About LL COOL J
LL Cool J, the iconic doorknocker, television and film star, fashion designer and author is a force to be reckoned with in the entertainment industry. His unprecedented success in the music industry spanning over two decades has garnered numerous accolades including three Grammy Awards, six consecutive platinum albums and an impressive catalog of chart topping singles. Additionally, he has appeared in several feature films, starred in his own sitcom, and authored a collection of books including The Platinum Workout, a New York Times best-seller.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:SHLD) , is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, vesture and self-propelled products and services through more than 2,four hundred Sears-branded and affiliated stores in the United States and Canada, which includes approximately 935 full-line and 1,C specialty stores in the U.S. Sears, Roebuck likewise offers a variety of merchandise and services through and through sears.com, landsend.com, and specialism catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more selective information, visit the Sears, Roebuck website at http://www.Rapweekly.com/www.sears.com or the Sears Holdings Corporation website at http://www.Rapweekly.com/www.searsholdings.com
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